About: Connor Campbell

Recent Posts by Connor Campbell

3 Benefits of Utilizing Live Stream

3 Benefits of Utilizing Live Stream
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Due to social distancing requirements throughout the COVID-19 pandemic, people started to yearn for face-to-face contact like never before. This change made human needs more apparent and more crucial than ever, for marketers and consumers alike. Consumers are seeking authenticity, connection, and relatability when experiencing your brand.  Live…
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7 Risks of Using AI in Marketing

7 Risks of Using AI in Marketing
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…
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Quizzes for The Lead Generation

Quizzes for The Lead Generation
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 About four years ago, Lessiter Media launched its first-ever educational quiz for our No-Till Farmer audience – How much do you really know about soil health? In its lifetime, this quiz alone has seen over 3,228 unique takers. Lessiter Media has since launched over 15 educational quizzes designed to educate and inform our…
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5 Reasons to Utilize Short-Form Video

5 Reasons to Utilize Short-Form Video
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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