4 Strategies for Referral Marketing

By Ashley Miller
Digital Marketing Coordinator, Lessiter Media

You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo of a meal they had last night. Which would have a greater impact on your decision to try the restaurant?

In Nielsen's latest Global Trust in Advertising Report, the report found that 92% of consumers trust recommendations from friends and family above all other forms of advertising.

One effective way to capitalize on this trust is through referral marketing. Referral marketing incentivizes existing customers to refer new customers in exchange for rewards such as discounts, coupons or free products. Building a referral program for your business can be effective way to attract new customers, increase ROI and award your most loyal customers!

In this infographic, I share four ways you can incorporate referral marketing into your overall marketing strategy!