Recent Posts by Alison Green

Dos & Don’ts of Company Christmas Cards

By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
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Determining the Right Time to Send an Email

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?”  With 365…
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8 Pros for Digital Business Cards

By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 A couple years ago I shared a Marketing Minute on ways to fine-tune your printed business card. And while you likely have a business card already designed, printed and on-hand for the next new prospect, it still never hurts to revisit and fine-tune if needed. And I’d like to take this a step…
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Mark Your Calendar for the Next ‘Holiday’

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As promised in last week's Marketing Minute email, I'm looping back around to talk a little bit about Black Friday. As crazy as Black Friday can be — with the overwhelming amount of offers and lines of people everywhere you go — there is something kind of festive…
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