Tag Archives: Search Engine Optimization

The Power of Long-Form Content

The Power of Long-Form Content
By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think. But what exactly…
Read More

Put Your Customers First with These User Experience Strategies

Put Your Customers First with These User Experience Strategies
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…
Read More

The 5 Best Marketing Tools To Use With Chat GPT

The 5 Best Marketing Tools To Use With Chat GPT
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 I'm sure by now you've heard all about the many ways that AI technologies like Chat GPT are predicted to transform the world around us. From food to finance to film, it's seems there's not a single industry that will be untouched, for better or worse.  Marketing is one industry that is arguably in…
Read More

5 AI Copywriting Strategies for Marketers

5 AI Copywriting Strategies for Marketers
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Artificial Intelligence (AI) is not new in 2023, however its potential for marketers has been more recently untapped with the increased adoption of tools like ChatGPT. AI copywriting is a game changer for marketers as it brings automation, accuracy, and flexibility to content writing. Instead of spending hours crafting…
Read More