By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 Keywords are the building blocks of any SEO strategy. However, not all keywords are equal when it comes to increasing your search engine ranking. While generic, high-traffic keywords may seem like the best approach, they often are more competitive and challenging to break through to…
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The Power of Long-Form Content
By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think. But what exactly…
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Put Your Customers First with These User Experience Strategies
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…
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The 5 Best Marketing Tools To Use With Chat GPT
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 I'm sure by now you've heard all about the many ways that AI technologies like Chat GPT are predicted to transform the world around us. From food to finance to film, it's seems there's not a single industry that will be untouched, for better or worse. Marketing is one industry that is arguably in…
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