Tag Archives: Print Advertising

10 Techniques for Relationship Selling

10 Techniques for Relationship Selling
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Word of mouth is a successful form of selling because it relies on established relationships between individuals. Those established relationships have a level trust already built. So how can you build trust with a new customer? Consider “relationship selling.” Relationship selling is one way to set your sales pitch…
Read More

5 Reasons to Rethink Print

5 Reasons to Rethink Print
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 When is the last time you didn't check the mail as part of your daily routine? According to data from the U.S. Postal Service, 98 percent of people check their mail daily. Even when we aren't expecting anything important to arrive in the mail, it's become part of our…
Read More

Tapping into Consumer Perceptions through Vicarious Touch

Tapping into Consumer Perceptions through Vicarious Touch
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…
Read More

12 Tips to Boost Sales with Product Catalogs

12 Tips to Boost Sales with Product Catalogs
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…
Read More