By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…
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Tapping into Consumer Perceptions through Vicarious Touch
