By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Email is a great tool, but as the inbox grows it can become overwhelming and lead to overlooked, deleted, or worse, unsubscribed messages. Place yourself in the shoes you wear outside of work, and ask yourself, “is this something I would even open, let alone read?" If the answer is…
Read More
Simplify to Succeed: Sign-Up Form Best Practices
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 In the ever-evolving landscape of digital marketing, it's easy to get caught up in the quest for complexity. But when it comes to sign-up forms for new customer acquisition, we've got a secret to share: less is more! It's tempting to want to include "just one more" field…
Read More