Tag Archives: Copywriting

4 Strategies for Referral Marketing

4 Strategies for Referral Marketing
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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Dos and Dont’s of Using AI

Dos and Dont’s of Using AI
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Ask any member of our Digital Media team what some of my most-used words and phrases are, and chances are you'll hear "Scooby Doo, Scooby Don't" amongst the responses. Whether we are discussing SEO, headlines and subject lines, social media, or any other slurry of best practices online,…
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Avoid These 5 Copywriting Mistakes

Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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Top 10 Marketing Advice from 2023

Top 10 Marketing Advice from 2023
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media It feels like I was just writing our 2022 Marketing Minute recap for you last December, and yet here we are in the final days of 2023! "Time flies by" is a phrase that continues to bear greater weight for me each year, especially as I watch my two…
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