Dos and Dont’s of Using AI

By Michelle Drewek
Digital Media Manager, Lessiter Media

Ask any member of our Digital Media team what some of my most-used words and phrases are, and chances are you'll hear "Scooby Doo, Scooby Don't" amongst the responses. Whether we are discussing SEO, headlines and subject lines, social media, or any other slurry of best practices online, knowing the Dos and Don'ts is a vital part of conducting business.

I've covered Artificial Intelligence (AI) in two previous Marketing Minutes (the Risks and Copywriting Strategies), and now it's time to get down to the basics of what we can do and what we should do with AI...and what not to.

Below, check out my Scooby Doos and Scooby Don'ts of Using AI Responsibly in Business. If you have any questions or are looking to explore some of the Dos for your marketing strategy, let's chat!

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Dos & Don'ts of Using AI Responsibly in Business