Tag Archives: AI

The Dark Side of AI in Marketing

The Dark Side of AI in Marketing
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
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Dos and Dont’s of Using AI

Dos and Dont’s of Using AI
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Ask any member of our Digital Media team what some of my most-used words and phrases are, and chances are you'll hear "Scooby Doo, Scooby Don't" amongst the responses. Whether we are discussing SEO, headlines and subject lines, social media, or any other slurry of best practices online,…
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7 Risks of Using AI in Marketing

7 Risks of Using AI in Marketing
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…
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