By Dallas Ziebell, firstname.lastname@example.org
Marketing Manager, Lessiter Media
With half of the Lessiter Media team out of the office this week executing the first two of our trio of winter conferences, the Precision Farming Dealer Summit and National No-Tillage Conference, it seemed like the perfect time to hone in on a topic that many marketers struggle with today — and that's how to get the most bang from a live event sponsorship buck.
In theory, sponsoring a live event can have a number of positive benefits for a company, from lead generation to branding to re-connecting with established customers, and more. Ultimately, an event sponsorship provides a highly-valuable opportunity to reinforce your brand's position in the market while exercising the long-lost skill of face-to-face relationship building.
But many marketers walk away from an event wondering if all the expense and effort were worth it. And more often than not, it's because they lacked a defined set of sponsorship goals, a calculated gameplan to achieve them or the right people to make it all happen.
To help ensure you don't fall into that camp, I've put together a list of 5 smart tactics you can use to maximize the return on investment of your next live event sponsorship.
I'd love to hear what other event sponsorship approaches have been successful for you, so shoot them on over!