Search for: "Lead Gen"

Simple Steps to Succeed at Marketing Automation

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Many marketers are plagued with difficulty identifying and capturing quality sales leads, inconsistent and ineffective lead nurturing practices or a lack of follow-through by their sales teams on efforts to further qualify and close the leads. A proven way to substantially increase your lead identification, conversion and overall…

Mike Drop: What if Today’s Workday Was the Last?

By Mike Lessiter, President Editor's Note: The following was written for the hard-working staff of Lessiter Media for our quarterly ASPIRE meeting. Last week at the Farm Equipment Dealership Minds Summit in Iowa City, we held an emotional Hall of Fame ceremony where Mazer Group CFO Wally Butler, and Jon and Andrew Mazer – the…

Understanding Vanity Social Media Metrics: What Are You Really Measuring?

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.

A walk through the Smithsonian’s “American Enterprise” exhibit reveals how U.S. innovation shaped modern advertising.

Search for: "Lead Gen"

Simple Steps to Succeed at Marketing Automation

Mike Drop: What if Today’s Workday Was the Last?

A Brief History of American Advertising

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