Search for: "Lead Gen"

The Power of Press Releases

The Power of Press Releases
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
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Digital Marketing Coordinator

Summary The Digital Marketing Coordinator’s primary responsibility is to develop and execute marketing campaigns and promotions across all Lessiter Media properties. Under the direction of the Brand Manager you will be responsible to help develop and deploy all inbound marketing efforts to generate revenue, increase email capture rate, and collect relevant demographic information to build…
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☘️ Belief-In-Luck Sales Strategy

☘️ Belief-In-Luck Sales Strategy
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Last week my son Chase, a first grader, was assigned the task of creating a leprechaun trap for St. Patrick's Day. Each student brought in their traps yesterday and set them out over night to see if anyone would get *lucky* trapping the little guy. While I haven’t heard…
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A Holiday Success Story

A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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