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Search for: "Lead Gen"

Sales Lead Follow-Through: Slow Response Time Means Lost Sales

Sales Lead Follow-Through: Slow Response Time Means Lost Sales
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…
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Marketing Manager

Location: On-Site (Brookfield, Wis.)Employment: Full-Time, Salary Summary The Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotions across all Lessiter Media properties. Under the direction of the Brand Manager, you will be responsible to help develop and deploy all inbound marketing efforts to generate revenue, increase email capture rate, and collect…
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The Power of Press Releases

The Power of Press Releases
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
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