By McKinnon Murray
Audience Growth Marketing Manager, Lessiter Media
mmurray@lessitermedia.com
262-777-2430
In today's digital world, it's easy to wonder whether the content you're creating is truly serving a purpose or simply getting lost among the countless messages competing for your audience's attention.
Before publishing any piece of content — whether it's a blog post, social media graphic or email campaign — it’s a good idea to “audit” what you’re doing to help ensure you’re not missing the mark.
At Lessiter Media, part of our content audit process is to review Content Engagement reports that are updated weekly and help us determine what content is performing well, what content is being searched for on our site and across the internet and social media, and what coverage gaps exist so we can prioritize them in the immediate future.
Check out this infographic to learn more about the 5 questions I ask myself when working through marketing projects.
When taking just a few minutes to audit your content with these 5 questions, it’s amazing how quickly weaknesses become apparent, and changes seem obvious.
Before creating your next piece of content, spend five minutes evaluating an existing one. You may discover that your biggest opportunity isn't creating something new — it's improving something you've already published.
