Marketing Minute — Copywriting for Emotional Investment in Your Brand

By Alison Green,
Email Specialist, Lessiter Media

In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can bet the originality of content will diminish. Heading into the future of AI advancements, our job as marketers will be to differentiate our content by infusing humanness back into our messaging. 

To do that, we must focus on the hallmark of humanness — emotion. As marketers, our greatest advantage against machine learning is emotional intelligence. AI can’t automate feelings within yourself or others (or at least not yet).

In this 3-part series, we dissect how to leverage the science of hormones to write marketing copy that gives your audience “all the feels,” as the kids say. Based on the Tedx Talks video, The magical science of storytelling, we break-down the intimate relationship between your messaging and the creation of dopamine, oxytocin and endorphins. 

Copywriting for Motivation & Memory (Part 1)

To begin, let’s take a look at the effects of dopamine. Stimulating the production of dopamine will motivate your audience to take action. Memory is also strengthened when dopamine is present, keeping your brand top of mind. Check out the infographic below for ways to spark this emotional response from your copywriting.

Copywriting for Motivation & Memory