By Dallas Ziebell
Marketing Manager, Lessiter Media
With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness.
But that's okay, because by zooming out and taking a more holistic view of your email metrics, you can generate even more valuable data and spot telling trends that provide deeper insight into the health of your business and the overall effectiveness of your email marketing efforts.
To help you reach your marketing goals and make better business decisions in this new post-open and click rate era, today we look at MarTech's 6 valuable metrics beyond opens and clicks that can impact your business.