5 Psychological Marketing Tips You Need to Know

By Ashley Miller
Digital Marketing Coordinator, Lessiter Media

We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer.

This understanding forms the basis of marketing psychology, which involves integrating subconscious human behavioral patterns into your marketing and communication strategies.

In previous Marketing Minutes, we have talked about how pricing psychology and color theory can affect consumer perception and purchasing decisions. In this infographic, we explore 5 additional psychological concepts that may be useful to implement in your marketing strategy.

Utilizing these principles can help marketers create more impactful campaigns, connect with their audience on a deeper level, and ultimately drive greater success in their marketing strategy.