On Friday, April 26, 2018, a group of 2 staff members participated in Brookfield Elementary School's High Interest Day. Jeff Lazewski from our art department, and Laura Vietmeyer from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots…
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Allison Breunig Named 2019 Frank Lessiter Ag Media Scholar at University of Wisconsin
By Mike Lessiter, President The University of Wisconsin and College of Agricultural & Life Sciences announced the 2019 recipient of the Frank Lessiter Ag Media Scholarship. This year's recipient, Allison Breunig, received the award at the April 25 event at the Pyle Center on campus in Madison, Wis. The annual Frank Lessiter Ag Media Scholarship…
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Staffing Updates
From the February 2019 Lessiter Link newsletter Kim Schmidt Kim has been promoted to Executive Editor of Farm Equipment and Rural Lifestyle Dealer. Kim joined FE in June 2012 as Managing Editor and has played an integral part in the magazines' growth and influence. In her expanded role, Kim will be responsible for all of FE's print and digital content, as…
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Stop The Over-Thinking — Just Do It!
By Frank Lessiter, Chairman From the February 2019 Lessiter Link newsletter How Urgency & Learning on the Fly Get the Job Done There's often an urge to over-think a new project, especially when it's a new endeavor. A lack of urgency can doom us, especially in today’s fast-changing markets. With the best new projects, our staff…
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