By Mike Lessiter, President
The University of Wisconsin and College of Agricultural & Life Sciences
announced the 2019 recipient of the Frank Lessiter Ag Media Scholarship.
This year's recipient, Allison Breunig, received the award at the April 25
event at the Pyle Center on campus in Madison, Wis.
The annual Frank Lessiter Ag Media Scholarship recognizes and encourages
students interested in ag communications and media careers.
The 2019 scholar is Allison Breunig, who like, Frank, was raised on a
dairy farm. From Sauk City, Wis., Allison is a junior studying Life
Sciences Communications and Ag Business Management. She will be interning
this summer with BASF in Columbia, Mo.
Pictured with Mike, Frank and Pam Lessiter is Allison (center) and her
mother, Jacquie Brenuig (right), who is also account manager of John Deere
The scholarship was established by Lessiter Media in 2013 to recognize
company founder and editorial chairman Frank Lessiter, while encouraging
students interested in putting their communications skills to work in
agricultural. Previous recipients of the annual Frank Lessiter Ag Media
scholarship include: Josie Dallam (2013), Cassandra Endres (2014), Katlynn
Rodgers (2015), Jordan Gaal (2017) and Liz Grady (2018).
About Frank Lessiter:
Frank Lessiter was raised on a 6-generation
centennial farm in Michigan. A dairy science major at Michigan State
University, he has spent his entire career in ag journalism. He and wife,
Pam, co-founded Lessiter Media, a niche agricultural media company, in
Brookfield, Wis., in 1981. For more information, visit
For more information on the Life Sciences Communication (formerly known as
Ag Journalism) program at UW, visit www.LSC.Wis.edu.