Category Archives: Marketing Minute

3 Reasons Why You Should Use Native Content

3 Reasons Why You Should Use Native Content
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…
Read More

How to Use Existing Customers to Grow Your Business

How to Use Existing Customers to Grow Your Business
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Do you have a punch card in your wallets for your favorite shops? Or coupons and rewards cards for different companies? The sound of free fast food, coffee, or movies is enticing, especially when it costs nothing to enroll. The caveat is that you have to return or…
Read More

Proactive vs. Reactive Selling

Proactive vs. Reactive Selling
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 When you go on vacation, do you pack everything you might need before leaving, or do you make multiple stops along the way or during vacation to get what you forgot? Most of us would choose the first option. Why waste time playing catch-up when you could plan…
Read More

4 Lessons from Failed Marketing Campaigns

4 Lessons from Failed Marketing Campaigns
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Nobody likes to admit failure, but it happens to everyone—even the most successful brands. Sometimes, even the best-laid marketing campaigns miss the mark and fall short of expectations. These failed marketing efforts, while often embarrassing and costly, provide a unique opportunity for learning and growth.…
Read More