Category Archives: Marketing Minute

Top 10 Topics You Loved in 2025

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 As we enter 2026, we are kicking things off with our annual reflections on the marketing topics and trends that you found most valuable in the past year. We covered a wide range of subjects: AI, branding, social media strategy, content structure and marketing, PR, nurturing leads ...…

The Secret Weapon to Give Your Marketing Efforts a Boost

Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.

By Drew LesitterEvent Manager, Lessiter Mediadlessiter@lessitermedia.com262-777-2412 A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step. As part of my research for this Lessiter Marketing Minute, I consulted multiple experts in the field…

Why Churn Rate Matters More Than You Think

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.

Category Archives: Marketing Minute

So You Have the Leads…Now What?

Why Churn Rate Matters More Than You Think

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