Category Archives: Marketing Minute

By Lewis Horn, lhorn@lessitermedia.com Graphic Designer, Lessiter Media JPG and pixel are pretty common terms in marketing, but do you know what rastor means?  What about vector? Do you know what DPI or PPI stand for and why they're important? As a marketer it can be confusing and sometimes feel like graphic designers are speaking a different language with…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know that RED is the first color a baby sees? Or that WHITE is the “safest” color in terms of automobiles least likely to be involved in an accident resulting in death? Or, the timeliest fact considering summer is upon us, mosquitoes are attracted to dark…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Quality leads are a vital part of business. A common strategy for lead generation involves guiding users to a downloadable piece of content that is free of charge in exchange for the user’s information. This strategy has sound reasoning, but tactically misses the mark in terms of realized…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you been hearing things like "run more digital" or "cut back on print," when planning your marketing initiatives? Don't worry, you're not alone. And I get it, with all the quick and cheap ways to digitally promote your brand these days, it makes some sense on the…