Email for Business: Are You Following the Law?

By Jonny Salinas,
Sales Associate, Lessiter Media

Of the 250 million American email users, many have a couple of different email accounts which they regularly use. A personal email address used to keep up on news and notifications, receive promotions from the stores they shop at, and to stay in touch with friends and family. A professional email address used for interacting with coworkers, communicating with vendors, and staying in the loop with industry happenings. But many marketers interact frequently with a third type of email — corporate marketing email — or an email account they use or manage on behalf of their company to send commercial newsletters, offers and notifications to prospects and customers.

For today's email marketers, it's important to be fully up to speed on a law that exists called the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which sets the rules for marketing-related emails and establishes the requirements that an organization must follow. Violating CAN-SPAM can be costly for a business as each email is subject to penalties of up to $42,530, and can even carry the potential of prison time!

To help you ensure your marketing emails are handled properly, I have outlined some of CAN-SPAM’s main requirements in the infographic below.

Rethinking the way you send your next commercial marketing email? Have any questions on any of these requirements? Drop me a line and I'll be in touch!

Source: FTC/CAN-SPAM Act