Category Archives: Marketing Minute

The Power of Long-Form Content

By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think. But what exactly…
Read More

Marketing Trends and Predictions for 2024

By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 As a parent, I'm constantly wishing for time to slow down. But in the blink of an eye, "dad" has been replaced with "bro." As a marketer though, it's never too early to look ahead. While these final months of the year are critical to the success of…
Read More

Prime Prospects with the “Yes” Ladder

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 From the initial cold call through proposal, price negotiations, commitment and renewal, the selling process can present several different hurdles to overcome along the way, and a "Yes" is never guaranteed until the signature comes back. But there are two techniques that, when used together, can give you an advantage…
Read More

Cleaning Dirty Data

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes.  Dirty data…
Read More