Category Archives: Marketing Minute

6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
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5 Free Tools to Kickstart Creativity

5 Free Tools to Kickstart Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 I'll come out and say it: Robust media applications are expensive! The tools are great and can take your business where it needs to be. But what if I told you there are other more cost-effective ways to get the same results? There are many open-source applications that can help…
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5 Tips to Launch Your Text Message Marketing

5 Tips to Launch Your Text Message Marketing
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Email is a great tool, but as the inbox grows it can become overwhelming and lead to overlooked, deleted, or worse, unsubscribed messages. Place yourself in the shoes you wear outside of work, and ask yourself, “is this something I would even open, let alone read?" If the answer is…
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4 Ways to Prepare Your Email and SMS Marketing for the Holidays

4 Ways to Prepare Your Email and SMS Marketing for the Holidays
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us.  While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October…
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