Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.
The Secret Weapon to Give Your Marketing Efforts a Boost
So You Have the Leads…Now What?
By Drew LesitterEvent Manager, Lessiter Mediadlessiter@lessitermedia.com262-777-2412 A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step. As part of my research for this Lessiter Marketing Minute, I consulted multiple experts in the field…
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Why Churn Rate Matters More Than You Think
Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.
Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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