Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media The most creatively designed ad, featuring the most uniquely beneficial product, and offering an absolutely killer deal, can still fall flat on its face if it doesn't ultimately prompt its target audience to take some sort of specific action. Seems obvious, but failing to feature a strong "call to…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If there is one keyword that all businesses should keep top-of-mind, it’s "customer." Customers play a key role in fueling the growth of any business. Therefore, investing time, money and energy into providing proper customer support to all your clients is an absolute necessity. A great tool to help you…

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Video can be a powerful, fun way to convey your marketing message. After the filming, editing and production process is complete, you’re left with a marketing piece that can be used in a number of ways. But how will people be able to see your creation?…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media How often have you asked family or close friends for recommendations? Perhaps it involved a remodel in your home, or a major home appliance kicked the bucket and you needed to replace it quickly, or maybe it’s something as simple as what series you should watch next on…