Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Buying habits and consumer priorities continue to shift as the "new normal" changes in a semi-regular fashion, making our jobs as marketers that much more complicated as we attempt to meet these evolving expectations and logistics. The impact of the COVID-19 pandemic is two-fold: economic and emotional. Consumers…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Back in 2011, Nielsen released a study that showed customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions. While many things in the world of marketing have changed since then, one thing that hasn't is the value a potential…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media In a past edition of the Marketing Minute titled “Be Where Your Customers Are,” our Director of Sales Michael Ellis shared a breakdown of where the Lessiter Media audience is consuming our content. While print continues to claim the top spot among these various mediums, many readers…

By Lewis Horn, lhorn@lessitermedia.com Graphic Designer, Lessiter Media A lot of people feel that productivity is directly correlated to the time spent at your desk. While in theory that makes sense, if the time spent at your desk isn't productive it doesn't really matter how long you sit there. And while most people don't get paid…