Category Archives: Marketing Minute

Upgrade Your SEO Strategy with Long-Tail Keywords

Upgrade Your SEO Strategy with Long-Tail Keywords
By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 Keywords are the building blocks of any SEO strategy. However, not all keywords are equal when it comes to increasing your search engine ranking. While generic, high-traffic keywords may seem like the best approach, they often are more competitive and challenging to break through to…
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5 Reasons to Donate to Charity

5 Reasons to Donate to Charity
By Logan FitchMedia Sales Representative, Lessiter Medialfitch@lessitermedia.com262-777-2445 With the bustle of the holiday season in full swing, the spirit of giving is in the air. In the fast-paced world of business, adding a dash of heart and a sprinkle of goodwill can turn any company into a force for positive change. The idea of a…
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5 More Free Tools For Creativity

5 More Free Tools For Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Everyone has heard the phrases "Think outside the box" and "Work smarter, not harder." Sometimes this is frustrating to hear when asking for advice or opinions. I don't know about you, but I got tired of this fortune cookie wisdom. I tried FIVE MORE tools that boost your…
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6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
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