Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media If you ask an advertiser why they run print ads, you’ll get a variety of answers. Some do it to announce their latest or greatest product innovation. Some do it to ensure a well-rounded marketing strategy. And some even do it to celebrate a company milestone or achievement in…

By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media From 1933-1944, United States President Franklin Roosevelt calmed a nation worried about economic recovery and warfare through his Fireside Chats. This radio series was particularly effective because the broadcasts allowed FDR to speak directly to millions of citizens, bypassing potential misrepresentation by the press corps. Hearing his voice addressing…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Can you believe it is September already? This year is really flying by, and if your company is anything like ours, you're probably right in the thick of budgeting season. There are still a few months left in 2021, but we're already looking ahead and planning for 2022.…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if they can help…