Category Archives: Marketing Minute

3 Steps to Create the Perfect Cookie Policy

3 Steps to Create the Perfect Cookie Policy
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As a kid, having a 'cookie policy' this time of year meant something along the lines of decorating sugar cookies and leaving a plate out for Santa... and sneaking a few for yourself. But as an adult, it takes on a much different meaning, especially when living in…
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When Should a Meeting be an Email

When Should a Meeting be an Email
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media We’ve all been there: Sitting in a meeting which lacks focus, purpose, and relevance to our day-to-day workload. When you couple that with the weight of all the tasks that need to be accomplished in a given day, meetings can then become a real hindrance. So,…
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How the Pandemic Has Shaped Digital Media Trends

How the Pandemic Has Shaped Digital Media Trends
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media The end of 2021 marks 2 years since our lives were de-railed by the pandemic. What we once thought would be a 2-week inconvenience has now become our new way of life, attesting to humankind’s adaptability. Unsurprisingly, one of our only forms of connection during this era of…
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Optimize your Success with Video

Optimize your Success with Video
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media With all the areas of your digital footprint to manage, you may find yourself asking the question: “Why should I care about optimizing our videos? Is the ROI really worth it?” Instead of riddling off several stats about the impact of video marketing (you can revisit our Marketing Minute…
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