Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi 2020 was a challenging year, one that made us all take a step back and reassess how we do things. Quarantines, Zoom meetings, social distancing... all things we can hopefully put behind us soon. But the year wasn't a total loss. Over the last 12 months, we’ve published…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If there’s one thing my husband is a sucker for, its free samples. He’d never willingly admit it, but pre-covid he used to plan grocery trips to align with the free sample timeframes. Don’t worry – he won’t read this, so he’ll never know I’m exposing his groundbreaking…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media As marketers, it is easy to get hyper-focused on the end result of our efforts – getting a sale. The problem is that can make us see everyone that encounters our ad message as qualified buyers simply waiting for the right offer or “hook”. When according to…

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media I'm sure you've never been overwhelmed at work, right? Every deadline gets met, every task goes unmissed, no communication goes awry and you enter and leave each day on time. Of course, we all know that as nice of a sentiment as that it, it is far from realistic. But…