Category Archives: Marketing Minute

Text Matters

Text Matters
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Non-text elements such as images, videos and audio help engage and retain an audience's interest. But by nature, they lack the quality text that search engines scan to help a user find the information they are looking for. Search engines are getting better at reading media, but it’s the job…
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7 Ways to Collect Email Addresses from Your Website Visitors

7 Ways to Collect Email Addresses from Your Website Visitors
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Lead generation, it's all the rage. And for good reason. Because without strategic, continuous lead generation efforts, a company will quickly find their sales funnel running dry and lose out on the opportunity to convert prospects into paying customers. The challenge is, lead generation can be time consuming and…
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Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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One Easy Way to Understand Your Customers Better

One Easy Way to Understand Your Customers Better
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media We've talked about the importance of using surveys to help build your customer database in a past Marketing Minute email, but I wanted to revisit this topic since it's one of the easiest and best ways to learn more about your customers and help fill the voids other…
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