By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the July 2018 Lessiter Link newsletter Editor’s Note: Bree is the 5th most-tenured staffer at LM. I remember my “last look” interview with her in the fall of 2004 before she accepted the marketing assistant position and became the 12th full-timer on…
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When 5 Inches of Rain, Then 20 Inches of Snow Messed Up Our First Show
By Frank Lessiter, Chairman From the Lessiter Lore column of the July 2018 Lessiter Link newsletter After Pam and I purchased No-Till Farmer and Farm Building News in March of 1981, we had 10 months to put together the lineup of speakers and promote the National Farm Builder Show being held in St. Louis during…
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Pam Lessiter Scholarship
From the July 2018 Lessiter Link newsletter In 2016, Frank and Mike established the Pam Lessiter Legacy Scholarship to honor Pam’s long-lasting contributions to LM. Along with her husband, Frank, Pam co-founded LM in 1981 and played a key role in guiding it through some challenging periods. Pam has been dedicated to hard work, self-improvement…
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Lessiter Media Marketing Minute
From the July 2018 Lessiter Link newsletter The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to our Magazine Manager list of advertisers and marketers. It provides actionable ideas from our own campaigns, industry best practices and lessons learned from…
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