About: Michelle Drewek

Recent Posts by Michelle Drewek

Hit the Phones When Registrations Aren’t Going Well

Hit the Phones When Registrations Aren’t Going Well
By Frank Lessiter, Chairman From the Lessiter Lore column of the September 2019 Lessiter Link newsletter An 'all hands on deck' phone call campaign brought hundreds of farriers through the doors for the first International Hoof-Care Summit in 2004. In June 2003, the decision was made to launch the International Hoof-Care Summit (IHCS) in Cincinnati…
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Lessiter Link-Ups: Luke Weigel & Christopher Nielsen

Lessiter Link-Ups: Luke Weigel & Christopher Nielsen
Moderated by Jonny Salinas, Sales Department Representative From the Lessiter Link-Up column in the September 2019 Lessiter Link newsletter Marketing Manager Luke Weigel and Manager of Print and Magazine Production Christopher Nielsen talk about their first jobs, finding their way to LM, job responsibilities and favorite pastimes. Christopher NeilenJob Title: Manager of Print and Magazine…
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Eliminate the Guesswork in Determining Digital ROI

Eliminate the Guesswork in Determining Digital ROI
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Working in our Digital Media department I have the benefit of seeing every campaign that goes in and out of our virtual doors. While observations certainly help in determining where to focus our digital efforts, I wouldn't have a fraction of the insights I do without the backend…
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Everyone Has Influence

Everyone Has Influence
By Kristen Kubisiak, American Farriers Journal Managing Editor From the September 2019 Lessiter Link newsletter The 2019 Global Leadership Summit attendees have a favorite expression to describe the experience: "It was like drinking from a fire hose." According to Sussex firefight Zach Pratt, a standard fire hose produces about 150 gallons of water per minute…
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