About: Michelle Drewek

Recent Posts by Michelle Drewek

3 Ways To Build An Authentic Brand

3 Ways To Build An Authentic Brand
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Today, a brand is so much more than just colors and logos. A brand is the impact you have on customers, the industry, and dictates just about every business decision you make. By building a brand that is authentic and has a strong presence in your industry,…
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5 Reasons to Collaborate with an Influencer

5 Reasons to Collaborate with an Influencer
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media We know how great our products/services are, but relaying that to customers can be a challenge when other businesses are boasting about their brands as well. How do you stand out from the competition in a genuine way? 87% of buying decisions begin with research conducted online before the…
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3 Tips for Branding Your Vehicle

3 Tips for Branding Your Vehicle
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media An easy and effective way to advertise your business is by branding your company or personal (if that makes sense for you) vehicle. Between custom rear window graphics, car magnets, and full or partial car wraps, it’s a simple one-time investment to put your logo and contact information…
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5 Do’s and Don’ts For Your Trade Show Booth Design

5 Do’s and Don’ts For Your Trade Show Booth Design
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As we head into the summer months and businesses start hitting the road to claim their exhibitor booths at trade shows and events, I wanted to take some time to discuss how you can put together an engaging, effective space without being overwhelming — or underwhelming. If you've…
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