Michelle Drewek, Author at Lessiter Media - Page 17 of 105 Archive

7 Principles of Customer Service

By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 Most tasks in the workplace have a set of instructions to guide how they are completed — a playbook if you will. You likely follow this playbook to aid in the completion of compiling daily reports, following best practices when sending an email, planning an event, and much more.…

4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…

3 Reasons Why You Should Use Native Content

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…

How to Use Existing Customers to Grow Your Business

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Do you have a punch card in your wallets for your favorite shops? Or coupons and rewards cards for different companies? The sound of free fast food, coffee, or movies is enticing, especially when it costs nothing to enroll. The caveat is that you have to return or…

About: Michelle Drewek

Recent Posts by Michelle Drewek

7 Principles of Customer Service

3 Reasons Why You Should Use Native Content

How to Use Existing Customers to Grow Your Business

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