By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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Email Subject Lines: Why They Matter To Your Audience
