Tag Archives: social proof

Using Case Studies to Enhance Marketing Efforts

By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews…

5 Psychological Marketing Tips You Need to Know

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…