Tag Archives: niche audiences

What Do You Do, Really? Here’s 14 …

What Do You Do, Really? Here’s 14 …
By Mike Lessiter, President "Mike Drop" column from the September 2019 Lessiter Link newsletter "Hard working people equipping hard working people with knowledge for success." — The LM Passion (EOS Strategic Plan) What do you do? Refining the answer to its basic level, you could say we "scatter the seeds of knowledge." Ideas and knowledge…
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Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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