Tag Archives: Marketing Trends

Why Email UX Design Matters More Than You Think

Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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Go Bold or Go Home

Go Bold or Go Home
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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Marketing Trends and Predictions for 2024

Marketing Trends and Predictions for 2024
By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 As a parent, I'm constantly wishing for time to slow down. But in the blink of an eye, "dad" has been replaced with "bro." As a marketer though, it's never too early to look ahead. While these final months of the year are critical to the success of…
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