Tag Archives: marketing data

A Deep Dive into A/B Testing

A Deep Dive into A/B Testing
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…
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A/B Testing: Best Practices

A/B Testing: Best Practices
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results.  Running A/B tests in your marketing campaigns is a great way…
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