Tag Archives: Marketing channels

The Power of “Link in Bio” for Social Media Marketing

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In today's digital age, the competition for attention on social media is fierce. Brands and influencers are constantly seeking innovative ways to engage their audience and drive traffic to their content. One often overlooked yet highly effective strategy is optimizing the "link in bio." This small but powerful…

Best Social Media Platforms for Marketing

By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…