Tag Archives: Creative marketing

Why Email UX Design Matters More Than You Think

Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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Go Bold or Go Home

Go Bold or Go Home
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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5 More Free Tools For Creativity

5 More Free Tools For Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Everyone has heard the phrases "Think outside the box" and "Work smarter, not harder." Sometimes this is frustrating to hear when asking for advice or opinions. I don't know about you, but I got tired of this fortune cookie wisdom. I tried FIVE MORE tools that boost your…
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