Tag Archives: copy writing mistakes

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…