Tag Archives: Consumer behavior

Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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The Essential Holiday 2021 Playbook

The Essential Holiday 2021 Playbook
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Deck the halls, spin the dreidel, stuff the cornucopia, slap the harness on Rudolph... the holidays are upon us and there's no turning back now! For some of us, the holidays are all about the familiar things that give us the warm fuzzies and embody this special time of…
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