Tag Archives: company growth

6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
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Stop The Over-Thinking — Just Do It!

Stop The Over-Thinking — Just Do It!
By Frank Lessiter, Chairman From the February 2019 Lessiter Link newsletter How Urgency & Learning on the Fly Get the Job Done There's often an urge to over-think a new project, especially when it's a new endeavor. A lack of urgency can doom us, especially in today’s fast-changing markets. With the best new projects, our staff…
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Why We Need More Company Failures (Small Ones Preferred)

Why We Need More Company Failures (Small Ones Preferred)
By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
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