Tag Archives: Branding Strategies

6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
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Have You Achieved Brand Salience?

Have You Achieved Brand Salience?
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
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