How We Did It

Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success.

For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down with the Lessiter family for a personal conversation. Frank Lessiter and wife Pam, along with their son, Mike Lessiter, discuss the founding of the company, some struggles throughout the years and the how their principles remain core to the business today.

They also shared their decisions regarding succession planning and the importance of the next generation first gaining experience from outside the family business.

Take a listen to this glimpse into the content-rooted origins of Lessiter Media and the path of an independent, family-run business in a casual, open book conversation.