On Friday, April 27, 2018, a group of 3 staff members participated in Brookfield Elementary School's High Interest Day.
Jeff Lazewski and Joe Kuenzle from our art department, and Michelle Drewek from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots to go out and capture b-roll footage of the various High Interest Day activities. The video they captured was then taken back to our headquarters to be used in a final promotion video, which you can watch below.
Here's a packet of the information the Video Commercials participants received, including a blank Storyboard and helpful tips for framing different video shots.