By Michelle Drewek
Digital Media Manager, Lessiter Media
mdrewek@lessitermedia.com
262-777-2435
One of the simplest and most overlooked tools in social media marketing is tagging.
When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already follow, trust and engage with them.
The result?
More visibility. More credibility. More engagement.
Tagging also increases the chance your post gets reshared. When a company or person sees they’ve been mentioned, they’re far more likely to interact with it — and that interaction exposes your message to an entirely new audience. Industry studies consistently show tagged posts drive 30-50% higher engagement and stronger reach than untagged posts.
Why it matters:
Tagging doesn’t cost anything, but it dramatically increases exposure. It signals to social media platforms that your content is connected, relevant and worth distributing more widely. It also shows your partners, customers and advertisers that you value collaboration and shared visibility.
In fact, tagging is so important to us here at Lessiter Media that we have an entire playbook dedicated to social media with a comprehensive catalog — nearly 400 brands/partners — of all the social media handles for those we've collaborated with or featured in our coverage so we can quickly grab their username (@) and tag them in our social media posts. It's our virtual handshake to show these relationships that we value them while giving them additional exposure.
Bottom line:
Tagging isn’t just polite — it’s powerful. And when it used consistently and correctly, it becomes one of the highest-return habits in your marketing toolkit.
Learn more about how social media can impact your business in the infographic below.
