
By Michelle Drewek
Digital Media Manager, Lessiter Media
Mdrewek@lessitermedia.com
262-777-2435
Do you suffer from burnout? Is your workload over capacity?
Oftentimes we self-impose urgency and importance on tasks instead of truly evaluating what needs to happen now and by who it needs to be accomplished. There's no possible way to do everything we want to do in any given day, which makes it crucial to ensure that the tasks you and your organization are focusing on fall into a category of importance or urgency, and then setting priority. This is where the Eisenhower Matrix can help you — and your team — find balance and clarity.
The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a productivity tool used to prioritize tasks by urgency and importance. It helps individuals and teams decide what to focus on, delegate or eliminate.
As you can see here, it divides tasks into 4 quadrants:
- Urgent and Important – "Do"
- Important but Not Urgent – "Schedule"
- Urgent but Not Important – "Delegate"
- Not Urgent and Not Important – "Delete"

The core idea: Focus on what truly matters rather than reacting to what seems urgent, and eliminate items that are distractions from important goals or unnecessarily taking time off your clock.
I encourage you to prioritize making an Eisenhower Matrix and, as a team, come together to help one another better optimize what you are doing and ensure everyone is working towards common goals.
Cheers to better balance!
Source: Asana