Recent Posts by Hannah Kujawa

The Dark Side of AI in Marketing

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
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7 Principles of Customer Service

By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 Most tasks in the workplace have a set of instructions to guide how they are completed — a playbook if you will. You likely follow this playbook to aid in the completion of compiling daily reports, following best practices when sending an email, planning an event, and much more.…
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4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…
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