Top 12 of 2018

By Rachel Hanrahan,
Digital Content Specialist, Lessiter Media

Over the last nine months, we’ve published 40 Marketing Minutes covering topics like event marketing, fax campaigns, website optimization, organizing analytics, print advertising, GDPR, ways to save on postage and many different angles of ever-changing social media platforms. And that’s just the tip of the iceberg.

You can view all 40 editions in our Lessiter Media Marketing Minute archive here. As we near the end of 2018, we thought it’d be beneficial to revisit the top 12 performing Marketing Minutes in terms of engagement. We hope the information has been and continues to be a helpful resource for you and your team. We look forward to assisting you with your marketing needs in 2019.

If there are any topics you’d like to see covered in the new year, please let us know and we’ll be sure to add them to the list. Your respsonses are highly valuable to how we shape the topics we write about. In your opinion, which was the most beneficial Marketing Minute we published this year?

  1. Use a Survey to Build Your Customer Database
  2. 6 Ideas to Market & Execute Your Anniversary Event
  3. Informed Delivery: What is it and How to Execute
  4. GDPR is 1 Week Away ... Are You Ready?
  5. Testing Audiences with Facebook Ads Manager
  6. 5 Google Analytics Metrics You Should Track
  7. 7 Steps to Perfect Your Next A/B Test
  8. Don't Ax the Fax: Fax Marketing Best Practices
  9. Ramp Up Reporting with Google Data Studio
  10. 6 Essential Elements of the Editing Process
  11. Why to Consider a Protective Cover Wrap Ad
  12. Convert Site Visitors With Retargeting