The Importance of Updating Your Website

By Luke Weigel, lweigel@lessitermedia
Marketing Manager, Lessiter Media

“Set it and forget it” might be OK for rotisserie cookers, but when it comes to your website that strategy should be avoided at all costs. Your website serves as a 24/7 advertisement for your company and is one of the best and most cost-effective ways to market your business and continue building your audience. It’s for these reasons that your website should always be kept up-to-date and easily accessible to anyone with a PC, laptop, tablet or smartphone.

We’ve all come across websites where we thought to ourselves, “Is this even a real company?” or “I hope my anti-virus is working!” Chances are it was real company with no virus threats in sight, but because of how it appeared we probably continued our search elsewhere. These first impressions are key to getting someone to stay on your website and lead to conversions.

While there are certainly other reasons as well, we’ve compiled a list below of some of the important things you should be updating regularly to keep your website organized, appealing to visitors and easy to navigate. Does your website need a refresh? Let us know, we’d be happy to review your site and provide some feedback.